How to Write a Great Mission Statement

You’re riding in an elevator with someone who asks what you do - you have about 3 minutes to answer them succinctly, powerfully, compellingly so they ask you more. What do you say?

A great mission statement is just that - it quickly orients someone who does not know your organization to what you do and why that is important. The role of a mission statement is to describe what you do in clear terms so the listener immediately “gets it.”

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Molly Penn
Are you ready for a recession?

All of the major news papers and sites are speculating that we might be heading towards the next recession. Their thinking is based largely on the idea that the trade war will feed businesses uncertainty, which leads to less spending and higher prices, which depresses consumer confidence - and we are back in the spiral. None of us likes to think about this possibility. But we thought we’d share some stories of clients that are pursuing smart strategies to prepare themselves for this possibility.

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Molly Penn
How to Create Strong Strategic Plan Goals

How do you articulate your strategic plan goals so they compel others to join you in your noble quest? It’s a tall order for sure. Yet how many organizations do you know that spend months and months and thousands of dollars only to roll out a plan with … meh goals? We’d bet the answer is too many. We’re setting out to change that.

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Molly Penn
How to Frame A Compelling Vision

Imagine coming to work every day full of purpose and conviction. Now imagine your board and staff had that same clarity and belief.  Imagine that in moments of conflict or indecision, you could stop and say, “what would best serve our core purpose here?” 

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Molly Penn
How to Research your Market

What makes a plan “strategic” is that it responds to what is happening in the world outside of your organization. Read here how to better understand that world so your plan can be strategic.

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Molly Penn
how can i fire staff and still be a mensch?

While nobody wants to emulate Frank Crossleaders are often unsure how to end the employment of a staff person who isn’t working out but hasn’t violated any laws or obviously failed. To be clear, you always want to seek legal assistance or advice on the proper procedure when you are thinking of firing someone. But whenever possible, strive to make this process less painful and more humane so as not to negatively affect the morale of the remaining staff.

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Molly Penn
Seismic Shifts Shaping the Landscape

As part of our work, we often speak to thought leaders around the country about what they see as seismic shifts that are shaping the landscape around nonprofit organizations. Read about the shifts that thought leaders point us to.

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Molly Penn